Got a business challenge? Get some foresight

Do your Insights have Foresight?

Foresight in the context of knowing the steps needed to boost your brand success.

Experts Who See Through the Noise

At Foresight, we partner with clients to identify and plan the strategic actions essential for sustainable brand growth. As a research-driven consultancy, we specialize in uncovering future-focused opportunities in branding and innovation - guiding businesses with clarity, precision, and purpose.

Our partnership's goal to understand:

  • Your Brand Temperament - the unique traits that shape how consumers interact with your brand.

  • How this connection can be tweaked to positively influence future behaviour

Clarity that Fuels Victory

Gaining Foresight empowers organizations to anticipate change, shape smarter strategies, and prepare for what lies ahead. It enhances decision-making by considering long-term impact, mitigates risks before they escalate, and sparks innovation through exploration of new possibilities. Above all, it ensures sustainability by aligning today’s actions with future goals and environmental responsibilities.

Brand Temperament is Decoded to fine tune your Strategy

Temperament refers to the inherent traits that affect how consumers respond to brands and experiences. In a musical context, it relates to the adjustment of intervals when tuning a piano. From a branding perspective, what adjustments are necessary to enhance its relationship with consumers.

Brand Temperament Forecasting

A Foresight Experience

Consumer Insights

Consumer Insights

We dive into the minds of your consumers, uncovering their preferences, motivations, and pain points. With our detailed surveys, interviews, and focus groups, you'll know exactly what your audience wants and how to deliver it.

Brand Positioning

Brand Positioning

Stand out from the competition with a unique value proposition. We help you define and position your brand effectively, highlighting your key differentiators and resonating with your target audience.

Product Innovation

Product Innovation

Create products that your customers will love. Our insights guide the development of new products and the enhancement of existing ones, increasing your chances of market success.

Communication

Communication

Craft compelling messages that connect with your audience. We help you choose the right channels and tailor your marketing efforts to align with consumer preferences, maximizing your reach and impact.

Brand Monitoring

Brand Monitoring

Keep your finger on the pulse of your brand's health. We provide ongoing tracking of brand awareness, perception, and loyalty, allowing you to make informed adjustments and stay on top.

AI-Powered Creative Services

AI-Powered Creative Services

Elevate your brand with our bespoke ad copy, audience-specific concepts, consumer segments and striking business visuals. We deliver faster, smarter, and always on brand. Let us help you captivate your audience and drive success!

Foresight Forum: Strategic Voices. Real Conversations

What Our Partners Say

Real words from real collaborators - people who’ve built, grown, and led alongside Foresight Strategy Group.

I had the pleasure of working with Sabrina for over 10 years as VP of Marketing at Irving. She guided our team in developing strategy and refining our execution plans. Her strong skills led us to follow her through various roles, and each time, she showcased leadership and listening prowess that resulted in strong partnerships and superior outcomes.

— Jim Schedler, Former VP Marketing, Irving Tissue

I had the pleasure of working with Sabrina in 2024 at The Home Depot Canada. Her expertise and dedication were impressive, especially in leading research initiatives for The Home Depot Canada Foundation. Her ability to uncover insights and translate data into compelling narratives was invaluable.

— Elizabeth Nowicki, Former Sr. Manager, Customer Insights, The Home Depot Canada

For over eight years, SAGO has collaborated with Sabrina Clarke Duffy, who consistently maintains high standards for service and data quality. As our partnership evolved, we crafted a tailored process to meet her expectations, prioritizing data quality — even under tight deadlines.

— Danielle Govias, VP Sales, SAGO

 

Let's Chat.

Use the form below to contact us about your business needs. Be as detailed as possible — we’re here to help!