Over the past year, the spotlight has been placed on racism in North America. Societal events have challenged corporations to look inward and ask the important and uncomfortable question: Are we unconsciously biased?

The heightened awareness of how those in the Black community have been treated has prompted an increase in the casting of visible minorities in advertising, a more pronounced celebration of Black History Month, along with other deliberate corporate days of reflection. This conscious shift in behaviour is a positive response to recent events, but has the needle shifted?

Foresight spoke to members of the Black community in both the United States and Canada to obtain their thoughts, feelings and opinions of racism within their specific country. Many shared their childhood and adult experiences with racism, their hopes and wishes for the future, as well as their thoughts on the role media has played in shaping public perception.

In this report, their shared experiences act as the canvas to understanding how corporations can be authentically inclusive. This real and raw report will equip your organization with the insight needed to successfully evolve:

• In how you operate as an organization
• And how you can be best perceived as an inclusive business and brand

This research has allowed Foresight to give a voice to those whose voices have gone unheard for far too long. The Reality Check Report is now available for purchase.

• Syndicated research
• Black Communities in the United States and Canada
• Representative by age and gender
• Rich open-ends and rigorous quantitative insight
• Program includes 1 full report, executive summary, and 1-hour presentation
• A part of the proceeds from every report will be donated to local Black charities